About Us

Mr. Avi Barir joined Visonic in January 2010 as President and CEO. Mr. Barir brings with him 30 years of experience in management, marketing, sales and the development in high technology companies. Prior to this position, he served as the Vice President of Software DRM and led the flagship division of Aladdin Knowledge Systems. During his tenure, Aladdin's products became the #1 choice of software publishers worldwide.

Mr. Barir has held many other senior level positions, including Vice President of Marketing in BreezeCom Wireless Access Solutions and Associate Vice President of Marketing in the Access Solutions SBU of ECI Telecom.

Mr. Barir holds a B.Sc.EE from the Technion - Israel Institute of Technology and an MBA from Tel Aviv University.

Mr. Yair Naaman was appointed Chief Financial Officer in 2006. Mr. Naaman possesses extensive knowledge and experience in business finance gained from many senior level positions in major international companies. He served for nine years as the Head of Koor Industries' Finance Department, at the time the largest conglomerate in Israel. He also served as Tadiran's Chief Financial Officer and Senior Vice President and as Telrad Networks' Chief Financial Officer and Vice President. In addition, Mr. Naaman is a Non-Executive Director of Gaon Agro Industries Ltd, an Israel-based agro-industrial holding company.

Mr. Naaman holds a BA and MA in Economics, both from Tel-Aviv University.

Mr. Amir Gefen joined Visonic in 2006. Throughout his career, Mr. Gefen has managed complex projects combining hardware, software and RF design, mostly in the communication and IT arena for 30 years.

Prior to joining Visonic, Mr. Gefen served for 9 years as VP R&D  in several large technological companies, including Alvarion  and Teledata, as well as in start-up companies such as TransSky. He also managed for few years the Strategic Business Unit of Security and Surveillance in the Mer Conglomerate, a security system integrator group, for which he directed one of the biggest security projects related to the 2004 Athens Olympic Games. Mr. Gefen began his career as R&D Project Manager in the Israeli Defense Forces.

Mr. Gefen holds a BSc in Electronic Engineering from Tel Aviv University & EMBA from Tel Aviv Recanati university.

Zeev Botzer joined Visonic as Vice President of Operations in 2006. Zeev brings a wealth of over 20 years experience in operations. Before joining Visonic, for 13 years Zeev served in different positions in Verint Systems, a leading provider of enterprise workforce optimization and security intelligence solutions. In his last position, he was Vice President of Global Operations. Prior to Verint, Zeev worked in various operations management positions in Optrotech and in Laser Industries.

Mr. Botzer holds a BSc (with honors) in Industrial and Management Engineering from Tel Aviv University.

Shelly Bloch is the Head of HHC & Telemedicine since 2006. After serving for 4 years as Visonic's Vice President of Strategy and Resources , Mrs. Bloch departed from the company to become the General Manager of GO Software Company. Prior to that, Mrs. Bloch served as the COO of Israel-on-Line (IOL), and Human Resources Manager of MATAV, a leading cable communications company.

Mrs. Bloch holds a B.A. degree in International Relations and English from Tel-Aviv University, and an M.A. degree in Human Resource Management from Leicester University

Yehiel Rotblat has been with the Visonic Group for over 14 years. Prior to his appointment as Plant Manager of Visonic Ltd. in April 2002, he served as the group's Manufacturing Manager for four years. Previous to that, he was Manager of the Production Operations Department that oversees the production activities of all three companies in the Visonic Group.

Before joining the Visonic Group, Mr. Rotblat was active in the Israeli Defense Forces (IDF), where he achieved a rank of Lieutenant Colonel. He was part of the software implementation team for the IDF's Operational Activities Program.

Mr. Rotblat holds an M.B.A. degree from Haifa University.

Aharon Zagory has served as Chief Information Manager since 1996. A recognized authority on information systems management, he has conducted seminars on ERP implementation for Israeli and international professionals. Before joining Visonic, Mr. Zagory was a consultant specializing in industrial engineering and information systems.

Mr. Zagory holds a B.Sc. degree in Industrial Engineering and Management and an MBA degree from Tel Aviv University.